Welcome to HER XI – Why I Started This Brand

Welcome to HER XI – Why I Started This Brand

If you're reading this, thank you for being here. It means you're one of the first people to be part of the HER XI journey.

HER XI started with a simple question:

Why are so many girls still wearing football clothing that wasn't designed for them?

As girls' football continues to grow, I kept noticing the same problems. Compression tops with sleeves that didn't fit properly. Leggings that slipped down. Clothing that felt like it had simply been made smaller instead of being designed specifically for female players.

It didn't make sense.

Girls deserve kit that helps them feel comfortable, confident and focused on playing their best—not worrying about sleeves riding up or waistbands moving during a match.

That's why I created HER XI.

This brand isn't about following trends or putting a logo on generic sportswear. Every product starts with one goal: creating football clothing that's genuinely built for girls.

From our compression tops with secure thumb loops to leggings with a female-focused waistband and premium everyday hoodies, every detail has been chosen for a reason. I want every player who wears HER XI to feel like their kit works with them, not against them.

But HER XI is about more than clothing.

It's about believing that girls' football deserves the same attention, quality and respect as any other part of the game. Whether you're taking your first kick at grassroots level or chasing bigger dreams, you deserve products made with you in mind.

This is only the beginning.

Over the coming months, I'll be sharing new product launches, behind-the-scenes updates, ideas I'm working on, and stories from the incredible girls and women who inspire this brand every day.

If you've joined us at the start, thank you. Your support means more than you probably realise.

Together, let's help build something that inspires the next generation of female footballers.

Welcome to HER XI.

Football. Built for Her.